With almost 25 years of experience in marketing, including 13 in the automotive industry, six in fast moving items, including FMCG, as well as six years in real estate and hospitality all while teaching at the university level, Mireille offers extensive expertise. She has trained professionals in Integrated Marketing Communications, Digital Marketing, advertising, client management, and customer experience. Her strengths include brand creation, brand enhancement, Public Relations, and building consumer loyalty programs. With deep knowledge of the Egypt and GCC car markets, Mireille has also developed award-winning social media brand communities.